Privacy Policy

Last Updated: February 19, 2026  Last Reviewed: February 19, 2026

General: Terms of Use 

By accessing, browsing or viewing the TravelWyoming.com site (the “Site”), including subdomains, you accept, without limit or qualification, all Site policies, terms and conditions provided herein and as may change from time-to-time without notice to you. Any usage of the Site by you acknowledges full and complete acceptance of these terms and conditions. As a condition of your use of this website, you warrant to the Wyoming Office of Tourism that you will not use this website for any purpose that is unlawful or prohibited by these terms, conditions and notices. 

Any rights not expressly granted herein are reserved. 

Privacy: Personal Information Collected and Use of Such Information

TravelWyoming.com is committed to honoring the privacy of its site visitors. We will not sell or rent any personal information gathered during your visit without your explicit permission. 

We may use cookies,  web beacons and tracking pixels to deliver content specific to your interests. Cookies are small text files used to make a user's experience more efficient. 

  • Accessibility: You do not need to have cookies enabled in the browser of your devices to use the site.
  • Administration: We will use these tools to recognize IP addresses and to detect server problems.
  • Functionality: Web beacons and tracking pixels monitor user behavior (such as email opens or navigation) but cannot read information off your hard drive. 

Marketing and Data Analytics Partners

We share non-personally identifiable data, including IP addresses and digital identifiers, with third-party social media, advertising, and data analytics partners (such as Claritas). These partners may combine this with other information you’ve provided to them or that they’ve collected from your use of their services to perform Campaign Attribution. We use these tools to monitor how effective our advertisements are at inspiring you to visit Wyoming.

Opt-Out Mechanism

In accordance with industry standards, this Site provides a conspicuous mechanism for users to manage preferences. You may change or withdraw your consent at any time via the Consent Management Tool (e.g., Cookiebot) located on our homepage. Please state your consent ID and date when contacting us regarding your specific consent status.

Personally Identifiable Information (PII)

The state does not collect personally identifiable information PII unless you choose to volunteer the information. Personally identifiable information PII means any information collected that could serve to identify you as an individual, such as:

  • First and Last Name
  • Physical or Mailing Address
  • Email Address (Note: We strictly prohibit providing email addresses to specific data-append partners for CRM matching purposes)
  • Telephone Number
  • Pages that users access or visit
  • Or any combination of personal information that could be used to determine identity

Data Enhancement and Stakeholder Sharing

When you volunteer your information (such as for publications), we may use a third party to enhance or "append" this data. This process matches your volunteered name and address against established demographic segments to help us better understand our audience.

  • Wyoming Partner Sharing: With your explicit permission, we may share non-personally identifiable, aggregated information with Wyoming travel-related businesses to support state-wide tourism.
  • Sales/Renting: We will not sell or rent your personal information gathered during your visit to third parties without your explicit permission.

Data Retention and Erasure

We keep data on file for up to two years based on the most recent interaction. Users may request a portable copy of your data or request to have your data erased by submitting a formal request to us at: tourism@wyo.gov.

Use of AI Technologies

We provide AI Products (such as the AI Trip Planning Tool) through third-party service providers. Your input and personal information will be shared with these providers to enable the functionality of these tools.

  • Accuracy: Content generated by AI is based on trained data and may not always be accurate, complete, or up-to-date. It is for informational purposes only. 
  • Providers: 
    • AI Trip Planning Tool, Mindtrip, Inc.
    • SKYNAV, LLC: 

Site Content and Intellectual Property

User Submissions

Any communications or materials you send to the site (comments, data, questions, suggestions) will be treated as  non-confidential and non-proprietary. By submitting, you give up the claim that any use of such material violates any of your rights and grant the Wyoming Office of Tourism the right to adapt, broadcast, copy, and disclose such material worldwide in any medium without compensation.

Copyrights and Trademarks
The text, images, and data on this Site (the "Materials") are protected by copyright.

  • Limited Permission: Materials may be used for non-commercial personal or educational use, provided the author and source are cited (including the URL "www.travelwyoming.com").
  • Prohibitions: Commercial exploitation, modification, or distribution of protected Materials is strictly prohibited without written permission.
  • Trademarks: Trademarks displayed on the Site are the property of the Wyoming Office of Tourism or its partners. Your misuse of these Trademarks is strictly prohibited.

Disclaimers and Security

Website Online Maps and Data Disclaimer
The State of Wyoming and its agencies make no express or implied warranties as to maps and data displayed. The State of Wyoming assumes no liability associated with the use or misuse of this information and specifically retains sovereign immunity.

Kids Page
We at the State of Wyoming are especially concerned about protecting children’s privacy. We ask children to get parental permission before providing information. Data provided by children is used only to enable us to respond to the writer and not to create profiles. This Site is not directed to minors in a manner implicating COPPA regarding third-party tracking.

Security 

We have put in place reasonable physical, electronic and managerial procedures to safeguard your information. However, internet transmissions are never 100% secure. In the event of a security breach we will comply with existing laws and our crisis communication plan.