The Wyoming Office of Tourism Partners with Ford Bronco Wild Fund to Showcase Responsible Travel in Competition-Style Documentary Series

Team Bronco Ambassadors explore Wyoming to learn how to respect and care for the lands and culture of the state, with $70,000 in Bronco Wild Fund grants given to Wyoming-based charities.

May 31, 2023 — Cheyenne, Wyo. The Wyoming Office of Tourism (WOT) announced today a partnership with Ford Bronco Wild Fund and Outside. The partnership will include a new online video series, Wildly Wyoming, which will air this July on streaming services and Outside TV.

The five-episode series will showcase three teams of Team Bronco Ambassadors setting out on adventure-packed paths across Wyoming. On each route, teams will meet with locals, guides and organizations that focus on access, preservation and stewardship. The Team Bronco Ambassadors will learn what is needed to care for the untamed, wild spirit of Wyoming’s land and its people while competing in physical and Ford Bronco-based challenges. A total of $70,000 will ultimately be awarded by Bronco Wild Fund to charitable organizations, which will be announced at a later date.

“Wyoming is where bold, independent and curious spirits are encouraged to forge their own way to adventures both big and small,” said Diane Shober, executive director of the Wyoming Office of Tourism. “Bronco Wild Fund shares our commitment for protecting this last bastion of the West. We can’t wait to showcase the distinctive stories of those who live here, work here, or are simply drawn here to explore. It’s not for the faint of heart, but for the full of heart.”

“Bronco Wild Fund works to increase access, preservation, and stewardship of public lands and is proud to work with the Wyoming Office of Tourism to further our shared mission of connecting people to the outdoors, responsibly,” said Dave Rivers, enthusiast brand manager and BWF Advisory Council member. “The inclusion of our Team Bronco Ambassadors, who represent a collection of outdoor doers, seekers and athletes, ties the story together and further proves how Bronco is part of the adventures.”

For more information on WOT, visit and request a 2023 Travel Guide here. Media are invited to visit the Press Room for story ideas, news releases, image library and other resources.

For images, interviews and more information:

Hailey Mach, Wyoming Office of Tourism

Public Relations Manager

Piper Singer, Wyoming Office of Tourism

Communications Sr. Manager

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