Monthly PR Recap- September 2017

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, the Wyoming Office of Tourism sends out a monthly email recapping earned media coverage that our publicity team has garnered. 

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, the Wyoming Office of Tourism sends out a monthly email recapping earned media coverage that our publicity team has garnered. 

Media + PR Summary 

Wyoming’s publicity team has been working on highlighting the places, spaces, attractions, destinations and experiences throughout the state. Each month, we calculate reach and editorial value for earned media placements. Below you’ll find an overview of our top media placements, as well as earned media results

Please note that “Top Media Placements” and “Earned Media” include coverage that is a direct result of our public relations program, while “Wyoming in the News” is coverage that cannot be directly tracked back to our program. 

Top Media Placements

In September, the PR team connected with more than 65 journalists for a “Winter in Wyoming”event and deskside meetings in New York City to generate interest about activities around the state. While placement results from this trip are forthcoming, the WOT PR team had outstanding conversations with many members of the media in this market. 

The team also continued to share Wyoming’s unique assets to national media, resulting in a USA Today placement about historic and unusual mini golf courses across the country, including the miniature version of Devils Tower National Monument at Wyoming Adventure Miniature Golf in Cheyenne. 

In an article about the best spots to see fall foliage in the West, Mountain Livingrecommended seeing Wyoming’s color by air thanks to a relationship with the writer. The article highlighted the Jackson Hole aerial tram, hot air balloon rides and paragliding through the Teton Mountains as some of the state’s can’t-miss activities

Additionally, travel writers Kay and David Scott previewed their upcoming journey across the Oregon Trail in a Greensburg Daily News article and published an additional piece specifically on the “rugged country and beautiful vistas” found along Wyoming’s portion of the Oregon Trail. 

September Earned Media 

KGWN: Wyoming Marks 40th Anniversary of “Close Encounters of the Third Kind”

KGWN: Wyoming Office of Tourism Takes Home Mercury Award

Mountain Living: Watch the Leaves Change in the West

Greensburg Daily News: Drawn to Return to the Oregon Trail

USA TodayUnusual and Historic Miniature Golf Courses around the USA

Casper Star Tribune: Should Wyoming Tax Bars, Restaurants, Museums and Hotels to Pay for Tourism Promotion?

KGWN: Wyoming Lawmakers Consider 1 Percent Tax on Tourism Industry

Wyoming Tribune Eagle: Wyoming Lawmakers Consider Taxing Tourism Industry

The Sheridan Press: Rolls-Royce Motorcars, Journalists Visit the Area Analysis: Tourism Industry Wants to Pay its Own Way

KCWY: A Rising Industry for Wyoming

KCWY: Wind River Visitors Counsel Digs into Eclipse Numbers

Greensburg Daily News: Rugged Country, Beautiful Vistas in Wyoming 

International Earned Media 

In addition to our domestic public relations efforts, Wyoming hosts numerous international media visits through our partnership with Montana, North Dakota and South Dakota as part of the “Real America” region. Below are pieces of earned media (August 2017) that include Wyoming. While there is additional coverage of the region in international media placements, the results below were supported by the Wyoming Office of Tourism. Grand Teton: Undervalued Gem in Wyoming (Benelux) Blow Off Steam in Yellowstone (Benelux)

La Stampa: Go West – Sixth Episode of the Trip. Grand Final: Yellowstone, Grand Teton, Jackson (Italy)

Reach + Editorial Value  

The Wyoming Office of Tourism measures its earned media by reach, the number of potential readers/viewers of the placement and editorial value, as well as the estimated value of the placement for the Wyoming tourism brand. A summary of the year-to-date earned media results are below. 

Year-to-Date Reach (Circulation and UVM) and Editorial Value 

*This year-to-date number includes domestic (through September 2017) and international (through August 2017) media coverage

Reach: 1,334,321,137

Editorial Value: $14,889,254.80

September 2017

*This includes domestic media coverage

Reach: 37,659,150

Editorial Value: $362,214.81

Wyoming in the News 

Casper Star-Tribune: Recreation Generates Millions on BLM land in Southwest Wyoming

Inside Energy: Rural Wyoming Warms to Wind

U.S. News & World Report: More Grizzly Bears Roaming Outside National Parks in Wyoming


For more information contact:

Tia Troy
PR and Media Manager
Email Tia