Monthly PR Recap- October 2017

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, the Wyoming Office of Tourism sends out a monthly email recapping earned media coverage that our publicity team has garnered. 

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, the Wyoming Office of Tourism sends out a monthly email recapping earned media coverage that our publicity team has garnered. 

Media + PR Summary 

Wyoming’s publicity team has been working on highlighting the places, spaces, attractions, destinations and experiences throughout the state. Each month, we calculate reach and editorial value for earned media placements. Below you’ll find an overview of our top media placements, as well as earned media results

Please note that “Top Media Placements” and “Earned Media” include coverage that is a direct result of our public relations program, while “Wyoming in the News” is coverage that cannot be directly tracked back to our program. 

Top Media Placements

In October, the PR team secured seven desk-side meetings with Toronto journalists who write for outlets such as Yahoo! Canada, AFAR, Canadian Geographic and Travelweek. 

The team also secured top-tier placements as the result of media outreach and recent press trips, including two Forbes articles: one on Sweetwater County and one on Jackson. Writer John Oseid mentioned Sweetwater was a “great few-day excursion” and “full of surprises.” He featured multiple local staples, including the Rock Springs Historical Museum, Flaming Gorge, Cowboy Donuts and others. 

In an article about the scariest places to visit this Halloween, Thrillist recommended seeing Wyoming’s Frontier Prison. The article, which was secured through direct outreach to the writer, suggested participating in a guided tour, particularly the midnight tours that occur in the days leading up to Halloween. 

A relationship with a Food & Wine journalist resulted in Laramie’s Sweet Melissa’s Café in the publication’s roundup of “the best vegan (and vegan-friendly) restaurants in all 50 states.” The review praised the café’s “Pinterest-worthy” storefront as well as its food and drinks. 

October Earned Media 

Long Island Pulse: 9 Gorgeous Lodges that Warm the Soul

S-Magazine: Get Mushy 

Thrillist: The Best Place to Scare the Crap Out of Yourself, in all 50 States

Mansion Global: U.S. West Ski Homes Continue to See Steady Investment

Forbes: Spring Creek Ranch: Gateway to the Grand Tetons

Sweetwater Now: Year-Round Flight Service Expands in Wyoming

East Idaho News: American Airlines Announces Daily Flights from Dallas to Jackson

The Curious Creature: Insider Tips for Visiting Yellowstone National Park 

The Curious Creature: An Epic 7-Day Road Trip Itinerary Through Wyoming

Forbes: Sweetwater County: A Ruggedly Rich, Undiscovered Corner of Wyoming

Cody Enterprise: Hotel Tax Collections Up 17 Percent 

The Sheridan Press: Officials: Low Recreation Economy Grade Doesn’t Reflect All Efforts

Gillette News-Record: Another Wyoming Halloween Weekend

Food & Wine Online: The Best Vegan Restaurants in All 50 States

Mountain Living: Ski & Soak Destinations in the Mountains

International Earned Media 

In addition to our domestic public relations efforts, Wyoming hosts numerous international media visits through our partnership with Montana, North Dakota and South Dakota as part of the “Real America” region. Below are pieces of earned media (September – October 2017) that include Wyoming. While there is additional coverage of the region in international media placements, the coverage below was supported by the Wyoming Office of Tourism. 

America Journal: Play Me the Song of the Wild West (Germany)

America Magazine: Cheyenne Frontier Days (Benelux)

EscapeTravel: Rocky Mountain High USA (Australia) 

FlightCentre: Find the Wild West in Rocky Mountains Ghost Towns (Australia) 

Reach + Editorial Value  

The Wyoming Office of Tourism measures its earned media by reach, the number of potential readers/viewers of the placement and editorial value, as well as the estimated value of the placement for the Wyoming tourism brand. A summary of the year-to-date earned media results are below. 

Year-to-Date Reach (Circulation and UVM) and Editorial Value 

*This year-to-date number includes domestic and international media coverage through October 2017

Reach: 1,421,129,783

Editorial Value: $16,292,901.35

October 2017

*This includes domestic media coverage

Reach: 81,947,171

Editorial Value: $1,283,991.55

Wyoming in the News 

The Seattle TimesWyoming Study Focuses on Major Interstate’s Future Needs

U.S. News & World Report: Amid Downturn, Hint of Optimism in Wyoming Revenue Report

USA Today: See Wild Horses That Still Run Free in Wyoming 

For more information contact:

Tia Troy
PR and Media Manager
Email Tia