MONTHLY PR RECAP- MAY 2017
In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, we’ll be sending out a monthly email recapping earned media coverage that our publicity team has garnered.
| In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, we’ll be sending out a monthly email recapping earned media coverage that our publicity team has garnered |
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Media + PR Summary |
| Wyoming’s PR team has been working on telling the stories of the places, spaces, attractions, destinations and experiences that are abundant throughout the Cowboy State. Each month, we calculate reach and editorial value for earned media placements. Below you’ll find an overview of our top media placements, as well as earned media results.
Please note that “Top Media Placements” and “Earned Media” include coverage that is a direct result of our public relations program, while “Wyoming in the News” is coverage that cannot be directly tracked back to our program. |
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Top Media Placements Two predominant themes for May’s media coverage were the 2017 Solar Eclipse and National Travel and Tourism Week. Established relationships between the Wyoming Office of Tourism PR team and key media contacts resulted in placements in U.S. News & World Report, Travel + Leisure, Thrillist, TravelChannel.com, USA Today and Cosmopolitan. Wyoming’s reputation as the best place to view the eclipse was further solidified with a Travel + Leisure feature titled, “Is this the Best Place to Watch This Summer’s Total Eclipse?” and the article mentioned activities in Riverton, Jackson and Casper. The team’s work with journalist Erin Gifford generated two placements on TravelChannel.com: one about dude ranches (including Crossed Sabres Ranch) and the other about summer bucket list activities that mentioned viewing the eclipse in Wyoming. |
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Reach + Editorial ValueThe Wyoming Office of Tourism measures its earned media by reach, the number of potential readers/viewers of the placement and editorial value, as well as the estimated value of the placement for the Wyoming tourism brand. A summary of the year-to-date earned media results are below. Year-to-Date Reach (Circulation and UVM) and Editorial Value *This year-to-date number includes domestic (through May 2017) and international (through April 2017) media coverage Reach: 529,425,483 Editorial Value: $7,681,459.87 May 2017 *This includes domestic media coverage Reach: 133,124,710 Editorial Value: $1,195,024.16 |
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Wyoming in the NewsVinePair: 6 U.S. Cities for Your Next Beer Vacation Fox News: Kanye West Hiding Out in Wyoming to Find “Creative Groove” GrindTV: Where to Eat, Play and Stay in Jackson Hole, Wyoming |
For more information contact:
Tia Troy
PR and Media Manager
307-777-2831
Email Tia