Monthly PR Recap- July 2017

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, we’ll be sending out a monthly email recapping earned media coverage that our publicity team has garnered. 

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, the Wyoming Office of Tourism sends out a monthly email recapping earned media coverage that our publicity team has garnered. 

Media + PR Summary 

Wyoming’s publicity team has been working on highlighting the places, spaces, attractions, destinations and experiences throughout the state. Each month, we calculate reach and editorial value for earned media placements. Below you’ll find an overview of our top media placements, as well as earned media results. 

Please note that “Top Media Placements” and “Earned Media” include coverage that is a direct result of our public relations program, while “Wyoming in the News” is coverage that cannot be directly tracked back to our program. 

Top Media Placements

The 2017 total solar eclipse remained a topic of interest and the PR team worked to share the unique experiences Wyoming had to offer around the event. This outreach resulted in Wyoming’s inclusion in a Dallas Morning News article about the best spots to watch the eclipse. 

USA Today featured key Wyoming attractions as winners of its 2017 10Best Reader’s Choice Travel Awards. Pryor Mountain Wild Mustang Center, The Brinton Museum, Buffalo Bill Center of the West and Fossil Butte National Monument were among the Wyoming destinations that were recognized. 

After the Wyoming Office of Tourism hosted writer Adrienne Jordan in Wyoming, she included Turpin Meadow Ranch as one of “15 Hotels Where Mammals Rule the Ground” in a Fodor’sarticle. 

July Earned Media 

Wyoming Business Report: Eclipse May Shadow Other Wyoming Events

Modern Luxury: Place in the Sun 

Sunset: The Best Ways to Experience the 2017 Solar Eclipse

Casper Star-Tribune: Tiny Home for Adventurer Completed

Cody Enterprise: Off on Big “Tiny” Adventure

The Atlanta Journal-Constitution: Family Travel: 5 Mountain Towns to Consider Destination ‘Totality’: Where to See the Total Eclipse 

Gillette News Record: Hollywood in the Cowboy State 

COWGIRL: Medicine Bow: Riding the Wilds of Wyoming 

Southern Living: The Great American Barbecue Bucket List 

The Saratoga Sun: An Updated Wyo Welcome

Fodor’s: 15 Hotels Where Mammals Rule the Grounds 

Billings Gazette: Cell Service Demand During Eclipse a Worry in Jackson Hole 

Uinta County Herald: McLean Named New Chamber Director

Wyoming Tribune Eagle: 61 New Directional Signs Installed in Wyoming 

The Spokesman-Review: Beartooth Highway Leads to Wild West Outdoor Adventure

Casper Star-Tribune: Hope and Uncertainty Accompany Eclipse for Business Owners

Sheridan Media: Governor Mead: Wyoming is Prepared for the Eclipse 

International Earned Media 

In addition to our domestic public relations efforts, Wyoming hosts numerous international media visits through our partnership with Montana, North Dakota and South Dakota as part of the “Real America” region. Below is the earned media from June. While there is additional coverage of the region in international media placements, the results below were supported by the Wyoming Office of Tourism. 

Rough Guides: Undiscovered Yellowstone: 7 Ways to Lose the Crowds (UK) 

Reach + Editorial Value 

The Wyoming Office of Tourism measures its earned media by reach, the number of potential readers/viewers of the placement and editorial value, as well as the estimated value of the placement for the Wyoming tourism brand. A summary of the year-to-date earned media results are below. 

Year-to-Date Reach (Circulation and UVM) and Editorial Value 

*This year-to-date number includes domestic (through July 2017) and international (through June 2017) media coverage

Reach: 987,179,944

Editorial Value: $11,975,472.28

July 2017

*This includes domestic media coverage

Reach: 130,358,454

Editorial Value: $1,697,534.40

Wyoming in the News 

U.S. News and World Report: Wyoming Personal Income Grows

The Washington Times: Wyoming Governor Matt Mead Says He’ll Return to Private Life

Thrillist: American’s Best Rodeos, According to Pro Cowboys 

For more information contact:

Tia Troy
PR and Media Manager
Email Tia