Monthly PR Recap- January and February 2017

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, we’ll be sending out a monthly email recapping earned media coverage that our publicity team has garnered. 

Media + PR Summary 
The publicity team has been working on promoting various places, attractions, destinations and experiences throughout Wyoming. Each month, we calculate reach and editorial value for earned media placements. Below you’ll find an overview of our top media placements, as well as earned media results. 

Please note that “Top Media Placements” and “Earned Media” include coverage that is a direct result of our public relations program, while “Wyoming in the News” is coverage that cannot be directly tracked back to our program. 

Top Media Placements

This month’s top earned media placements include Travel + Leisure, Toronto Star and CNN. 

A relationship with Travel + Leisure resulted in Wind River Hotel and Casino’s four-day Arapaho Eclipse Celebration being included in a story on the 25 Perfect Spots for Watching the Total Solar Eclipse Crossing the U.S. 

Toronto Star‘s Travel Editor, Jennifer Bain, came to Wyoming in July 2016 and her most recent article from the trip, about the Cody Nite Rodeo calf scramble, ran in print and online in mid-February. 

Rx Tea Time, a Cheyenne teashop, earned a significant mention in a CNN article, 11 of the World’s Best Tea Houses, as a result of the journalist’s visit to Wyoming in 2016.
 

January + February Earned Media 

January 2017

VIA: Cheyenne, Wyoming

KCWY: Top Jobs in Wyoming – Recreation and Tourism

Dorado Brand Studio: 5 CVBs Who Are Killing it With Content Marketing

Budget Travel: You’ll Love Yellowstone in Winter

Group Tour Media: Witness the Total Solar Eclipse in These 5 Cities

Departures: The Best Craft Chocolates You’ve Never Heard Of 

Long Island Pulse: Ski in Luxury at Four Seasons Resort and Residences JH

San Antonio Express-News Online: Fun Off and On the Slopes in Wyoming’s JH

Sheridan Media: Wyoming Tourism and Travel Industry Conference This Month

Tasting Table: The Nation’s Top Diners

Wyoming Public Radio: Senate Passes Bill to Attract Movie Production Companies

Big Horn Radio Network: Wyoming Tourism Event This Weekend in Cheyenne

Big Horn Radio Network: Wyoming Tourism Conference Provides Education

KGWN: Wyoming Tourism Conference

February 2017

Wyoming Business Report: John Johnson Receives 2017 “Big WYO” Award

CNN: 11 of the World’s Best Tea Houses 

Toronto Star: Cody Nite Rodeo 

Toronto Star: Calf Scramble (print)

Travel + Leisure: 25 Perfect Spots for Watching the Solar Eclipse Crossing the U.S. 

Reach + Editorial Value  

The Wyoming Office of Tourism measures its earned media by reach, the number of potential readers/viewers of the placement and editorial value, as well as the estimated value of the placement for the Wyoming tourism brand. A summary of the year-to-date earned media results are below. 

Year-to-Date Reach (Circulation and UVM) and Editorial Value 
Reach: 50,598,538 
Editorial Value: $300,007.95

January 2017
Reach: 7,950,652 
Editorial Value: $109,374.01 

February 2017
Reach: 42,647,886
Editorial Value: $190,633.94

Wyoming in the News 

Thrillist: All 50 States Ranked by Their Beauty (Wyoming is #8)  

USA Today: 10 Best Places to See This Summer’s Solar Eclipse