Monthly PR Recap- December 2017

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In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, the Wyoming Office of Tourism sends out a monthly email recapping earned media coverage that our publicity team has garnered. 

2017 Year in Review

During the past year, the Wyoming Office of Tourism’s public relations program has been working to garner editorial and influencer coverage throughout the Cowboy State. While the full annual report will be released at the Wyoming Governor’s Hospitality and Tourism Conference in February, here are a few highlights.  

  • 813 Wyoming placements in media outlets 
  • 100 media and deskside appointments/event attendees in NYC + Toronto 
  • Provided 20+ media leads to Wyoming’s PR partners 
  • Editorial coverage circulation of 1.58 billion 
  • Media coverage in all Wyoming counties, with 36 destinations included

Media & PR Summary

Wyoming’s publicity team has been working on highlighting the places, spaces, attractions, destinations and experiences throughout the state. Each month, we calculate reach and editorial value for earned media placements. Below you’ll find an overview of our top media placements, as well as earned media results. 

Please note that “Top Media Placements” and “Earned Media” include coverage that is a direct result of our public relations program, while “Wyoming in the News” is coverage that cannot be directly tracked back to our program. 

Top Media Placements

In December, WOT released a report that detailed the positive economic impact on Wyoming tourism’s industry resulting from August’s total solar eclipse. Coverage of the report appeared nationally and locally, with key pickups in U.S. News & World Report,

ABC News and more than a dozen broadcast outlets. 

Lauren Matison featured Jackson Hole in a National Geographic article titled “5 Off-Slope Adventures in America’s Best Ski Towns.” She highlighted Jackson Hole Wildlife Safaris, the National Museum of Wildlife Art and the National Elk Refuge as key activities to try. 

As a result of a media visit, Forbes contributor Breanna Wilson wrote a feature article on the 36 hours she spent in Sheridan, declaring it “The Cowboy State’s Coolest Small Town.” Breanna praised Sheridan’s colorful history and fascinating photos and described her time spent at the Sheridan Inn, the Brinton Museum and the Flying H Polo Club.  

December Earned Media

National Earned Media

U.S. News & World Report: 2017 Eclipse Showered Wyoming with Visitors and Money (link)

USA Today: 50 States: 50 Gifts of Taste (link)

ABC News: 2017 Eclipse Showered Wyoming with Visitors and Money (link)

Minneapolis Star Tribune: 2017 Eclipse Showered Wyoming with Visitors and Money (link)

The Denver Post: Wyoming Cashed in on August’s Total Solar Eclipse, Report Says (link)

Hunter Premo: Josh Dorr | Sundancer Release (link)

Hunter Premo: Discovering Wyoming | One (Musical) Story at a Time (link)

Forbes: 36 Hours in Sheridan, Wyoming: The Cowboy State’s Coolest Small Town 


National Geographic: 5 Off-Slope Adventures in America’s Best Ski Towns (link)

Scottsbluff Star Herald: Bayard Tornado, Eclipse and Old West BalloonFest Top Out Stories 2017 (link)


Wyoming Earned Media

Wyoming Tribune Eagle: Wyoming Lawmakers Send Tobacco, Alcohol Taxes to Session (link)

The Sheridan Press: Optimizing Outdoor Recreation (link)

Wyoming Tribune Eagle: Wyoming Senate President Opposed to Leisure and Hospitality Tax (link)

Wyoming Business Report: Eclipse Delivered $63M for Wyoming (link) Out-of-State Visitors Spent Nearly $60M to see Eclipse in Wyoming (link) Summer Solar Eclipse Tourism Numbers (link)

Northern Wyoming Daily News: 2017 Eclipse Showered Wyoming with Visitors, Money (link)

Wyoming Tribune Eagle: Laramie County Big Economic Winner from Eclipse in Wyoming (link)

Big Horn Radio Network: Park County’s Economic Activity Boosted by Eclipse (link) An Overview of Wyoming Tourism for 2017 (link)

Buckrail: TSE 2017: They Came, They Saw, They Spent (link) Eclipse Brings Surprising Results (link)

The Torrington Telegram: August’s Eclipse: By the Numbers (link)

International Earned Media

In addition to our domestic public relations efforts, Wyoming hosts numerous international media visits through our partnership with Montana, North Dakota and South Dakota as part of the “Real America” region. Below are pieces of earned media (November 2017) that include Wyoming. While there is additional coverage of the region in international media placements, the coverage below was supported by the Wyoming Office of Tourism. 

Sonntagszeitung CH: Rodeo Was Her Favorite School Subject (Switzerland, Germany)

America Journal: Living Locally – Meeting Point Elkantlers: Jackson, WY (Germany)

Reach & Editorial Value

The Wyoming Office of Tourism measures its earned media by reach, the number of potential readers/viewers of the placement and editorial value, as well as the estimated value of the placement for the Wyoming tourism brand. A summary of the year-to-date earned media results are below. 

Year-to-Date Reach (Circulation and UVM) and Editorial Value 

*This year-to-date number includes domestic (through December 2017) and international media coverage (through November 2017)

Reach: 1,580,933,947

Editorial Value: $17,767,219.95

December 2017

*This includes domestic media coverage

Reach: 157,082,325

Editorial Value: $1,358,553.83

Wyoming in the News

The Atlanta Journal-Constitution: Hay Day: Wyoming Rancher has Big Impact on Olympic Downhill (link) 

Sarasota Herald-Tribune: A Guide to Unique Attractions in Every U.S. State – Part 2: Montana Through Wyoming (link) 


For more information contact:

Tia Troy
PR and Media Manager
Email Tia