Governor’s Hospitality and Tourism Conference Coming to Cheyenne: Wyoming’s Travel, Tourism and Hospitality Industry Gathers in the Capital City for Annual Conference

February 15, 2018—Wyoming—Nearly 300 representatives from Wyoming’s second-largest industry will gather in Cheyenne, Wyoming, later this month for the 2018 Wyoming Governor’s Conference on Hospitality and Tourism. The annual event, hosted by the Wyoming Office of Tourism (WOT) and Wyoming Lodging and Restaurant Association (WLRA), will be held at Little America Hotel & Resort February 26 – 27.

“Every year, the heart of Wyoming’s hospitality industry comes together for its largest gathering in the state and we expect this year’s event to be especially inspiring,” said Chris Brown, executive director for the WLRA. “We have made a concerted effort to bring together the best educational opportunities for various sectors of the travel industry—including lodging properties, resorts, attractions, activities, restaurants, breweries, distilleries and more—as we continue to work hard for Wyoming, its residents and its economy.”

This year’s conference starts on Monday morning, February 26, and consists of both keynotes and breakout sessions. Conference topics include inbound travel; customer-service experiences; leveraging visual content; preparedness training; a legislative reception; insights into WOT’s integrated marketing efforts, strategies and plans; digital marketing tools; an industry spotlight lunch; and ways to leverage Wyoming’s tourism assets.

“At this year’s conference, we look forward to celebrating the industry’s 2017 successes—including the total solar eclipse, a 2.4 percent increase in visitation and more—while also setting our sights on the future of tourism in Wyoming,” said Diane Shober, executive director for WOT. “This event allows us, in conjunction with WLRA, to provide pertinent information and valuable trainings from some of the country’s best marketers as we work to keep the Cowboy State top of mind for travelers.”

Additional conference highlights include a tradeshow, an opportunity to visit the Cheyenne Botanic Gardens and the Salute to the Industry Gala, where Governor Matt Mead will present the annual “Big WYO” award. The full conference schedule is available here.

There is still time to register for this year’s Wyoming Governor’s Conference on Hospitality and Tourism at In addition, live updates from the conference will be shared on Twitter and Instagram with #WYGovCon.

Learn more about the Wyoming Office of Tourism at For more information about the Wyoming Lodging and Restaurant Association, visit