Adventure Lovers Invited to Answer the “Call of the WY”: Wyoming Office of Tourism’s Immersive Promotion Features a Tiny House and Epic Adventures
April 3, 2017—Cheyenne, Wyoming—The Wyoming Office of Tourism (WOT) is looking for an adventurer who’s ready to leave his or her regular life behind for six weeks of exploring Wyoming’s epic landscapes as part of an experiential “Call of the WY” promotion this summer.
Part of the larger national “That’s WY” campaign for the Wyoming Office of Tourism, the “Call of the WY” promotion includes a casting call that invites interested adventurers to apply at HGTV.com/CallOfTheWY, where they will be asked to tell WOT about themselves and share why they’d like to spend six weeks under Wyoming’s big blue skies as they explore the state’s wide-open spaces.
“For those of us lucky enough to live in Wyoming, we understand the things that make it so special. The wide-open spaces, the mountains, the outdoor recreation, the beautiful skies, the wildlife and most importantly the people,” said Wyoming Governor Matt Mead. “Visitors to the state get a glimpse of this, but with the ‘Call of the WY’ promotion, those participating will get to experience the full breadth of why we choose to live in Wyoming.”
Through the “Call of the WY” promotion, Wyoming and its diverse landscapes, activities and colorful characters will be highlighted through the eyes of the selected adventurer as he or she road trips around the state in a 200-square-foot tiny house.
“Wyoming is a destination that’s ideal for adventure,” said Diane Shober, executive director of Wyoming Office of Tourism. “We know that prospective travelers have Wyoming on their vacation radar because it’s a place that remains wild and free and where anything is possible.”
During the six weeks in the Cowboy State, the adventurer from the casting call will visit iconic locations and have authentic Wyoming experiences that include driving the Beartooth Highway and soaking in natural hot springs in Cody/Yellowstone Country, attending a pow wow in Wind River Country, stargazing near Pinedale and hiking in Flaming Gorge National Recreation Area.
The “Call of the WY” will be hosted on HGTV.com/CallOfTheWY and the WOT website at TravelWyoming.com/Call-Of-The-WY, with commercial spots running on HGTV. In addition, it will have a strong digital presence on HGTV channels and a social media presence on WOT’s channels—including Facebook, Twitter and Instagram—while the selected adventurer from the casting call will be sharing his or her first-person experiences at HGTV.com/CallOfTheWY and on their own social media channels.
“This promotion combines the three trends of tiny house living, road trips and authentic experiences,” added Shober. “And there’s no better way to have an immersive experience in the place we call home than to travel through Wyoming for six weeks.”