Australia and New Zealand are two Growth Markets for Wyoming. The classification is due to their increasing number of visitors to the U.S., as well as the relatively new relationships being built with top media and travel trade. Wyoming has had representation actively promoting in Australia since 1990, and with the recent increase in airline lift and the value of the Australian dollar compared to the U.S. dollar, those efforts have been paying off heavily. As with any market it is important that our office focuses its efforts on reaching the travel trade that best match the available Wyoming product in terms of time, cost, and interest.
- Australia/New Zealand Market Summary
- Australia Consumer Website – Coming Soon…