Tourism Matters


Tourism is big business in Wyoming. Ongoing advocacy and education efforts play a critical role in helping to ensure that policy makers, residents and visitors are aware of the impact that tourism plays in economic and social prosperity for Wyoming.

Being the second largest industry in the State of Wyoming, tourism invites visitors to our state, who stimulate the local economy and benefit hotels, meeting facilities, attractions, restaurants, cultural institutions, tour companies, transportation providers, local farmers, and countless other businesses.

As an industry partner, what you do each and every day to support tourism matters to everyone in our Great State. 

2017 WY Travel Generated Impacts 

  • Domestic and international visitors in Wyoming spent $3.5 billion.
  • Wyoming welcomed 8.7 million overnight visitors.
  • Visitor spending directly affected Wyoming’s economy by generating $188 million in local and state tax revenues.
  • The state’s tourism industry supported 32,120  full and part-time jobs.
  • Each Wyoming household would pay $804 more in taxes without the tax revenue generated by the travel and tourism industry. 

Source: Dean Runyan Associates, WY Travel Impact Report, April 2018  Click here for the report


The Power of U.S. Travel and the U.S. Travel Association

The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $2.3 trillion in economic output and supports 15.3 million American jobs. The U.S. Travel Association’s mission is to increase travel to and within the United States.

2016 Numbers: The importance of the U.S. travel industry to the U.S. economy.

  • $2.3 trillion- Economic output generated by domestic and international visitors (includes $990.3 billion in direct travel expenditures that spurred an additional $1.3 trillion in other industries). 
  • 15.3 million- American jobs supported by travel expenditures
  • $157.8 billion- Tax revenue from travel spending for federal, state and local governments.
  • 1 out of 9- U.S. jobs that depend on the travel and tourism 
  • Each U.S. household would pay $1,250 more in taxes without the tax revenue generated by travel and tourism. 
  • #6- Where travel ranks in terms of employment compared to other major private industry sectors.

Unless otherwise noted, data is sourced: The U.S. Travel Association. Economic impact data are based on domestic and international travel. The U.S. Travel Answer Sheet describes the model U.S. Travel uses to produce these estimates.

» Click here to learn more about the importance of U.S. travel and the U.S. Travel Association


Project: Time Off

Project: Time Off aims to shift culture so that using personal time off is not considered frivolous, but essential to strengthening families and improving personal health, a business investment with proven returns, and an economic necessity.

Americans failed to use 705 million vacation days in 2017!

» Click here to learn more about Project: Time Off


American Indian Alaska Native Tourism Association (AIANTA)

The Wyoming Office of Tourism is a proud member of AIANTA, the only organization specifically dedicated to advancing Indian Country tourism across the United States, the American Indian Alaska Native Tourism Association (AIANTA) serves as the voice and resource for tribes and tribal organizations engaged in cultural tourism. 

AIANTA helps tribes develop, sustain, and grow tourism destinations through technical assistance, training and educational resources.

Working on behalf of all 567 federally recognized tribes and Native Hawaiians, AIANTA supports and promotes authentic Indian Country tourism. They provide technical assistance, training, and resources to tribes, and work hard to make sure that tribal tourism has a voice at the national level. 

Learn More.


Western States Tourism Policy Council 

The mission of the Western States Tourism Policy Council is to foster and encourage a positive environment for travel and tourism by serving as a forum to identify, research, analyze, and advocate the travel and tourism related issues of public policy and opinion in the Western United States.

» Click here to learn more about the Western States Policy Council