Toolkits
WOT has created industry toolkits for industry partners to use to leverage and support a variety of WOT campaign and program efforts in their own marketing efforts.
Updated Regional Route Toolkit
WOT has overhauled its regional route toolkits. In this toolkit, we break down the 4 routes and highlight things to do and visitor services along each route. Use this toolkit for your frontline staff to be able to answer visitor questions and direct travelers around the state. Included in this toolkit are:
- Sample social media posts
- Creative assets for each region
- Highlights of each route.
To view the toolkit, click here.
Fly Your WY Toolkit
The Fly Your WY Campaign was a huge success in 2018, and WOT is excited to bring the campaign back in 2019.
Included in this toolkit are:
- Dos and Donts for the Fly Your WY Campaign
- How to explain the campaign to visitors
- Sample social media posts
- And more!
To view the toolkit, click here.
2019 National Travel & Tourism Week Toolkit
Travel Matters in Wyoming! Use this toolkit to share the impact that travel has on our state, and celebrate all week long May 5-11, 2019.
Included in this toolkit are:
- Sample social media posts, sample proclamation, and sample news release
- County-level economic impact data
- Event ideas and more ways to celebrate
- And more!
To view the toolkit, click here. For economic impact numbers by county, click here.
Women’s Suffrage Anniversary Toolkit
2019 is the Year of Wyoming Women, in celebration of the 150th Women’s Suffrage Anniversary. Use this toolkit for inspiration on how to participate.
Included in this toolkit are:
- Women’s Suffrage history information
- Ideas for hosting special Women’s Suffrage Anniversary events
- How to be included in the official Governor’s Council Women’s Suffrage Anniversary celebration
- How to submit historical materials to The League of Women Voters of Wyoming & University of Wyoming American Heritage Center
- Social media examples
To view the toolkit, click here.
307 Day Mini-Toolkit
307 Day is March 7th! Use this day to celebrate your Wyoming state pride and share your favorite spots from around the state.
To view the mini-toolkit, click here.
Included in this toolkit are:
- Sample social media posts
- Graphics and images
2019 National Plan for Vacation Day
January 29th is National Plan for Vacation Day! Use this toolkit by the U.S. Travel Association to encourage your followers to start planning their 2019 vacations now!
To view the full toolkit, click here.
Included in this toolkit are:
- Ways to celebrate National Plan for Vacation Day
- Talking points and fact sheet
- Sample social media posts and press releases
2018 National Travel & Tourism Week Toolkit
National Travel and Tourism week is an annual tradition for the U.S. travel community. As a state, we celebrate this week by inviting you to join us in our efforts to promote and advocate the importance of power of the travel, tourism and hospitality industry in Wyoming. Included in the toolkit are:
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2017 Summer Regional Toolkit
Access regional descriptions and highlights, visual assets, social media, and visitor services offered in your region. Not sure what region you are in? Find out here.
