Co-Op Programs

The Wyoming Office of Tourism (WOT) provides a variety of exposure opportunities to industry partners. Partners are invited to advertise on WOT-owned channels such as as well as Wyoming’s Official Travel Guide. Advertising on WOT’s owned channels allows you to reach the most highly qualified audience.

The Wyoming Office of Tourism also offers several co-op marketing opportunities. Co-ops are available through the marketing campaign, search engine marketing (SEM), and more. These Co-ops allow industry partners to participate in campaigns at a discounted price.

Teaming up with the Wyoming Office of Tourism in your marketing takes your advertising message to markets strategically chosen for distribution.  These markets are proven for the Wyoming Office of Tourism and make the bulk of the target markets the Wyoming Office of Tourism are reaching with the advertising campaign. Many opportunities are available year-round to stretch your marketing dollars! For the full list of owned channel and co-op marketing opportunities, see the catalog below.

2020/2021 Opportunities advertising, Spring Inserts, Winter Insert, Re-marketing, SEM, Sticker Program and so much more. See the full list of offerings here.

2020 Road Trip Partner Co-op

Encourage future road trips to Wyoming and expand your visibility through the expansion of the Road Trip campaign. These opportunities allow partners to highlight specific hotels/restaurants/attractions and to build off of the current marketing efforts driving the current campaign. These efforts will encourage those travelers looking to venture out after the stay-at-home orders; seeking the coveted escape of Wyoming. See the full list of offerings here.

Wyoming Road Trips Co-op

Welcome Center Brochure Distribution Program

Our welcome centers can help promote your destination, attraction or event by distributing your brochure at no cost. The best part, we are able to guide conversations with visitors stopping in using the information you want to be promoted.

Wyoming Office of Tourism Visitor Service staff members greet more than 450,000 visitors annually. Local destinations, attractions, recreation areas, and visitor services are promoted at our state-operated Welcome Centers. Over 250 tourism travel guides, brochures, and rack cards have been approved for distribution. As a result of engaging with our Visitor Service staff, the majority of visitors increased their length of stay and spending in the state.

Materials that meet brochure guidelines for tourism businesses and local destinations are distributed at each of our four welcome centers at no charge. An application form and a copy of the brochure must be submitted to participate in the program.

Click here for the Brochure Distribution Application