Co-Op Programs

The Wyoming Office of Tourism (WOT) provides a variety of exposure opportunities to industry partners. Partners are invited to advertise on WOT-owned channels such as TravelWyoming.com as well as Wyoming’s Official Travel Guide. Advertising on WOT’s owned channels allows you to reach the most highly qualified audience.

WOT also offers several co-op marketing opportunities. Co-ops are available through the marketing campaign, search engine marketing (SEM), and more. These Co-ops allow industry partners to participate in campaigns at a discounted price. 

Teaming up with WOT in your marketing takes your advertising message to markets strategically chosen for distribution.  These markets are proven for WOT and make the bulk of the target markets WOT is reaching with the advertising campaign. Many opportunities are available year-round to stretch your marketing dollars! For the full list of owned channel and co-op marketing opportunities, see the catalog below.

2019/2020 Opportunities


TravelWyoming.com advertising, Spring Inserts, Winter Insert, Re-marketing, SEM, and so much more. See the full list of offerings here.

 

2019 Road Trip Sticker Campaign – 2020 Details Coming Soon


Leverage a classic in-state campaign that drives visitation across the state with a custom branded sticker for your destination!

There are 2 levels of partnership opportunities in 2019:
Level 1- Approved Distribution Partner 
Level 2- Custom Illustration Partner 
Note- You may pay to reprint your 2018/2019 stickers. See how you can participate and commit here.

Click here to view the Road Trip Campaign map stickers

 

Welcome Center Brochure Distribution Program


Our welcome centers can help promote your destination, attraction or event by distributing your brochure at no cost. The best part, we are able to guide conversations with visitors stopping in using the information you want to be promoted.

Wyoming Office of Tourism Visitor Service staff greets more than 450,000 visitors annually. Local destinations, attractions, recreation areas, and visitor services are promoted at our state-operated Welcome Centers. Over 250 tourism travel guides, brochures, and rack cards have been approved for distribution. As a result of engaging with our Visitor Service staff, the majority of visitors increased their length of stay and spending in the state.

Materials that meet brochure guidelines for tourism businesses and local destinations are distributed at each of our four welcome centers at no charge. An application form and a copy of the brochure must be submitted to participate in the program.

Click here for the Brochure Distribution Application