Annual Reports

The Wyoming Office of Tourism (WOT) partners with several research partners to capture essential facts and figures related to Wyoming’s tourism industry as well as WOT’s performance metrics on an annual basis. Below you will find details for 2015-2019.

2019 Facts and Figures

2019p Wyoming Travel Impacts: Statewide Estimates
2019 Year in Review
The Wyoming Office of Tourism Year in Review is a highlight of WOT’s results and accomplishments from the previous calendar year.
2019 Advertising Effectiveness ROI
The Wyoming Office of Tourism Advertising Effectiveness ROI research provides that latest Wyoming Office of Tourism’s performance metrics related to the advertising efforts. This data is courtesy of SMARInsights.

2018 Facts and Figures

2018 Year in Review
The Wyoming Office of Tourism Year in Review is a highlight of WOT’s results and accomplishments from the previous calendar year.
2018 Advertising Effectiveness ROI
The Wyoming Office of Tourism Advertising Effectiveness ROI research provides that latest Wyoming Office of Tourism’s performance metrics related to the advertising efforts. This data is courtesy of SMARInsights.
2018 Wyoming Travel Impacts: Statewide Estimates
The Economic Travel Impact Report provides an overview of the latest Wyoming research findings in further detail which reported 8.7 million overnight visitors and direct spending of $3.8 billion in 2018. Additionally, you may view condensed county one-pagers here.
2018 Overnight Visitor Profile
The Overnight Visitor Profile provides an overview of the latest Wyoming research findings. This data is courtesy of SMARInsights.

2017 Facts and Figures

2017 Year in Review
The Wyoming Office of Tourism Year in Review is a highlight of WOT’s results and accomplishments from the previous calendar year
2017 Advertising Effectiveness ROI
The Wyoming Office of Tourism Advertising Effectiveness ROI research provides that latest Wyoming Office of Tourism’s performance metrics related to the advertising efforts. This data is courtesy of SMARInsights.

Additionally, you may view condensed county one-pagers here.

2016 Facts and Figures

2016 Year in Review
The Wyoming Office of Tourism Year in Review is a highlight of WOT’s results and accomplishments from the previous calendar year.
2016 Overnight Visitor Profile
The Overnight Visitor Profile provides an overview of the latest Wyoming research findings. This data is courtesy of SMARInsights.
2016 Advertising Effectiveness ROI
The Wyoming Office of Tourism Advertising Effectiveness ROI research provides that latest Wyoming Office of Tourism’s performance metrics related to the advertising efforts. This data is courtesy of SMARInsights.

2015 Facts and Figures

2015 Year in Review
The Wyoming Office of Tourism Year in Review is a highlight of WOT’s results and accomplishments from the previous calendar year.
2015 Overnight Visitor Profile
The Overnight Visitor Profile provide an overview of the latest Wyoming research findings in further detail which reported 10.5 million overnight visitors, a
4% increase in overnight leisure visitors. This data is courtesy of SMARInsights.

The Wyoming Office of Tourism Advertising Awareness and Advertising Effectiveness ROI research provides that latest Wyoming Office of Tourism’s performance metrics related to the advertising efforts. This data is courtesy of SMARInsights.
The Wyoming Office of Tourism’s Official Travelers Journal (OTJ) Readership Study analysis captures how potential visitors interact with the OTJ. This data is courtesy of Destination Analysts.