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Research
Research & Reports
Research plays a critical role in tourism supporting the strategic imperatives of the organization by monitoring and managing effective measurement of economic and campaign-related efforts.
The Wyoming Office of Tourism conducts several prominent studies throughout the year. These studies are available for download below.
Essential Links
| Wyoming Travel Impacts 2019 - Statewide Economic Impacts |
| FY 19 Year in Review - Highlight of the accomplishments from the previous calendar year. |
| FY20 Media Buy Summary - Media summary |
| WOT Strategic Clarity Overview - Our mission to promote and facilitate increased travel |
| 2020 Advertising Effectiveness Study - Measurements of marketing impact |
| 2018 Visitor Profile - Annual study to track changes in visitor behavior |
For More Information Contact:
Jennifer Griswold
Research & Analytics Manager
307-777-7777