That’s WY Winter Campaign
That’s WY winter campaign launched Friday, Oct 4 and will run October 2019 – March 2020. The campaign’s objective is to increase awareness of Wyoming as a winter destination where visitors can boldly unleash their uninhibited sense of adventure.
The campaign will be promoted nationally with digital banners, videos, Facebook and Instagram news feed posts. There will be an additional focus in Minneapolis, Chicago, and Dallas. Overall the campaign will have an estimated 59M impressions.
In addition, the Wyoming Office Of Tourism has partnered with Trip Advisor to develop a custom content-focused partnership designed to drive awareness, inspire Wyoming travel to various communities, and generate quality engagement. TripAdvisor will add 490M unique impressions to the winter campaign.