Paid Media Strategy

Each year WOT is charged with setting and achieving goals that complement the greater tourism strategic plan. Paid media advertising is a big part of that plan. 

  •  Media planning and buying are approached with an eye to the marketing goals and how best to achieve set media goals.  From a disciplined methodology of researched based decisions, we identify how best to evaluate the marketing and media considerations that determine the most effective approach to setting media goals, strategy, and tactics.

Summer 2019 Media Buy:

WOT Master Content Calendar:

For more marketing research information, visit the Research & Reports section on the website to view Annual Reports such as the SMARI Overnight Visitor Profile, the SMARI Advertising Awareness, the SMARI Advertising Effectiveness ROI, the WY Economic Impact Report and the OTJ Full Report.